![]() If something small is holding you back from ranking well, it’s best to find out sooner than later. Lastly, don’t forget to run a completely free on-page site analysis using ’s free tool. Prefer getting updates on your Facebook feed? No problem… head on over to our Facebook page and toss us a like! If you’d like more insight on how you can make a promotion that significantly raises the value of your customers, fill out the form below to join our newsletter. But for Domino’s, it makes all the difference, because instead of not getting a customer at all, they got a customer who paid them more than what the average customer would pay. I would’ve bought food anyways, both times. I’m a satisfied customer, because I got plenty of food and a discount. Now, it’s important to realize that this promotion works so well because Domino’s is giving value. They get customers coming back to spend even more money later, due to the gift card. ![]() They get customers to spend more money initially due to the “it’s $5 off!” illusion. They win customers over who may have not went with them in the first place. Because yes, I did end up going back to Domino’s! Because the gift card did give me value, and since I was hungry, why not?!ĭomino’s wins on all counts here. Thanks to this promotion, I went from someone who just wanted food to someone who gave Domino’s over $20. Therefore, not only did I have to go back to Domino’s, I also had to give them more money! The gift card wasn’t enough to buy anything of substance on the menu. In order for the gift card to be effective, I had to go back to Domino’s within 7 days! The $5 gift card made it seem like my meal was half off, even though I was actually ordering double! Seeing the promotion, I decided to go with Domino’s, even though I didn’t really care where I got food from to begin with. I was on the fence about where to get food. What does this mean? I need to go back to Domino’s within 7 days AND give them more money to make the gift card worth anything! Therefore, a $5 gift card doesn’t even get me the smallest possible meal! Basically, the cheapest meal you can get is $5.99. So with the mindset of “oh, it’s buy one get one free”, I bought two pizzas, when originally, I may have never bought one in the first place! I was thinking something like this, “wow, if I buy two pizzas, it’s basically like buy one, get one free!”īut it’s not! Because Domino’s knows full well that many people who order through this promotion will never use the gift card – especially because with this promotion, you had to use the gift card within 7 days! Here’s another benefit to the gift card model – in my head, I included the gift card in the FIRST purchase. I didn’t want to get Domino’s specifically… I just wanted food! But Domino’s offered direct value to me, making me want to become a customer. The gift card incentive converts customers who would’ve been on-the-fence otherwise. And just like that, I was ordering Domino’s. I went to the Domino’s website and got an eyeful of the promotion. I needed dinner, but wasn’t sure what I wanted. The promotion is simple: buy two medium pizzas for $5.99 each and get a “free” $5 gift card. In today’s article, I’d like to talk about that promotion, and how we can use the idea in our own businesses. This past week, I stumbled upon a Domino’s promotion that blew me away. What are other people doing? What’s working? What isn’t working? How can I use someone else’s ideas to improve my own business? If you want to be successful, no matter what you’re working on any given point, your focus needs to be business.įor me, that includes keeping an eye out on everything that’s going on in the business world. Good business requires focus – 100% of it.
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